http://nccleanwater.org/outreach/forum/ A forum for discussing stormwater public outreach in NC en Fri, 18 May 2012 17:26:21 +0000 http://nccleanwater.org/outreach/forum/topic.php?id=19#post-37 Mon, 15 Jun 2009 13:56:01 +0000 sarahbruce 37@http://nccleanwater.org/outreach/forum/ <p>We buy airtime with multiple vendors, especially for TV. Does anyone know of a methodology for adding up the reach and frequency for each vendor? I am assuming that it is safe to simply add Gross Impressions and Gross Ratings Points within a given market, but the reach and frequency need to be weighted somehow...! </p> http://nccleanwater.org/outreach/forum/topic.php?id=17#post-35 Wed, 29 Apr 2009 13:45:18 +0000 sarahbruce 35@http://nccleanwater.org/outreach/forum/ <p>In our media campaign summaries, I'm having a hard time deciding whether to report statistics for the target demographic or for the population as a whole.</p> <p>I definitely see reasons to at least obtain both from our vendors. </p> <p>But for reporting and compliance purposes, I've typically been just showing population figures. The problem is that these figures show less effectiveness across the board than the target demo figures. The target demo figures are the ones we really want to be evaluating.</p> <p>What do folks think - does it make sense from the local government/permitting perspective to think in terms of the target demographic or the overall pop? </p> http://nccleanwater.org/outreach/forum/topic.php?id=14#post-27 Tue, 24 Feb 2009 16:41:00 +0000 sarahbruce 27@http://nccleanwater.org/outreach/forum/ <p>I'm seeking links to documentation and websites for programs like the NC Clean Water Education Partnership in other places. Please post any info you have on such programs, especially if they use mass media.</p> <p>Thanks! </p> http://nccleanwater.org/outreach/forum/topic.php?id=12#post-22 Mon, 17 Nov 2008 18:47:51 +0000 Ltrosper 22@http://nccleanwater.org/outreach/forum/ <p>Has anyone put together a presentation on the "Economics of Stormwater" or seen a decent presentation at a conference recently? Most of the data I've found is out of date.<br /> Thanks,<br /> Liz </p> http://nccleanwater.org/outreach/forum/topic.php?id=5#post-7 Thu, 02 Oct 2008 18:38:06 +0000 sarahbruce 7@http://nccleanwater.org/outreach/forum/ <p>How should permittees determine the proper mix of mass media versus face-to-face outreach? </p> <p>Is it acceptable to use 100% one or the other?</p> <p>Should permittees coordinate campaign components for specific issues? For example, a pet waste media campaign could be coordinated with increased signage and waste receptacles. Such coordination would leverage both components and would be more likely to bring about behavior change. </p> http://nccleanwater.org/outreach/forum/topic.php?id=11#post-20 Wed, 29 Oct 2008 13:25:59 +0000 sarahbruce 20@http://nccleanwater.org/outreach/forum/ <p>Is it true that DWQ permit reports ask you to report more about what you plan to do, and don't really get into what was actually done? </p> <p>If so, why do you think this is? </p> <p>Do you track your past outreach efforts for other reasons? Do you ever look over what has been done in an attempt to evaluate the program? </p> http://nccleanwater.org/outreach/forum/topic.php?id=10#post-19 Mon, 27 Oct 2008 15:39:09 +0000 sarahbruce 19@http://nccleanwater.org/outreach/forum/ <p>Thanks to everyone who has registered! I'm excited to see such a big jump in participants. What do you all want to talk about? </p> <p>Please feel free to start some topics, or if that seems like too big a deal, post some ideas on this topic and see if anyone runs with it! </p> http://nccleanwater.org/outreach/forum/topic.php?id=9#post-11 Wed, 08 Oct 2008 20:10:34 +0000 dhadmin 11@http://nccleanwater.org/outreach/forum/ <p>Welcome to the CWEP Discussion Forum<br /> These instructions will help you get started.</p> <p>How to register:</p> <p>Click the "Register" link in the sidebar to the right. Choose a username and enter your email address. Click "Register" and wait for a confirmation message to be sent to the email address you provided. This message will contain your username and password.</p> <p>Logging In:</p> <p>Visit <a href="http://www.nccleanwater.org/outreach/forum" rel="nofollow">www.nccleanwater.org/outreach/forum</a> and enter your login name and password as given above. Once you've logged in, it is recommended that you click on your profile name and then click "edit" (in the tan sidebar) to change your password to one you can remember. If you did not complete your profile when registering, you may do so here.</p> <p>Back on the Forum <a href="http://nccleanwater.org/outreach/forum/">home page</a>, click on a topic to read posts related to that topic and to post replies. Sarah Bruce has started several topics for discussion related to her program evaluation project which can be replied to. Or, if no existing topics relate to your post, you can create a new topic by clicking on the "Add New" link on the forum home page.</p> <p>Feel free to post any questions you have here on the forum.</p> <p>RSS Feeds:</p> <p>If you currently use an RSS reader to keep track of your favorite sites you can subscribe to the entire forum by clicking the RSS icon in the address bar of your browser or adding this url: <a href="http://nccleanwater.org/outreach/forum/rss.php" rel="nofollow">http://nccleanwater.org/outreach/forum/rss.php</a></p> <p>You can also subscribe to individual sections and topics. Just look for the links at the bottom of each page.</p> <p>If you've never heard of RSS before but want to know more, check out this video:<br /> <a href="http://www.commoncraft.com/rss_plain_english" rel="nofollow">http://www.commoncraft.com/rss_plain_english</a> </p> http://nccleanwater.org/outreach/forum/topic.php?id=7#post-9 Thu, 02 Oct 2008 18:40:55 +0000 sarahbruce 9@http://nccleanwater.org/outreach/forum/ <p>What Resources/guidance/tools have you found useful in determining how best to structure your outreach program?</p> <p>What techniques do you use to collect data on program effectiveness and to evaluate the program? </p> http://nccleanwater.org/outreach/forum/topic.php?id=6#post-8 Thu, 02 Oct 2008 18:39:32 +0000 sarahbruce 8@http://nccleanwater.org/outreach/forum/ <p>What are appropriate conditions for counting outreach a locality did not fund or initiate toward its permit requirements? </p> http://nccleanwater.org/outreach/forum/topic.php?id=8#post-10 Thu, 02 Oct 2008 18:43:11 +0000 sarahbruce 10@http://nccleanwater.org/outreach/forum/ <p>How do we determine the right mix of Awareness messages and Action messages on a given issue? </p> <p>Awareness messages are more logically presented when awareness is low, but should they always be coupled with some Action message?</p> <p>At some point, once Awareness is high, should Action messages can become more dominant? What is a good threshold, and how do we know we've reached it? </p> http://nccleanwater.org/outreach/forum/topic.php?id=4#post-6 Thu, 02 Oct 2008 18:25:59 +0000 sarahbruce 6@http://nccleanwater.org/outreach/forum/ <p>How well should the issue/problem be defined before choosing a target audience? Should providing a rationale be part of reporting?</p> <p>Do highly targeted campaigns need to be part of some more comprehensive strategy to reach everyone? Should permittees have some benchmarks in terms of their population (e.g., reach X% of your population in 5 years)?</p> <p>What is the right balance between targeting an audience narrowly to maximize campaign effectiveness versus meeting goals of the mandates to educate “the public”?</p> <p>How should cumulative and migration effects be factored in? Should audiences targeted change over time? </p> http://nccleanwater.org/outreach/forum/topic.php?id=3#post-5 Thu, 02 Oct 2008 18:22:39 +0000 sarahbruce 5@http://nccleanwater.org/outreach/forum/ <p>How comparable are Phase II and NSW stormwater outreach?</p> <p>Could there be a situation where a locality subject to multiple mandates should conduct more than just the outreach necessary to comply with its most-demanding mandate? </p>