How well should the issue/problem be defined before choosing a target audience? Should providing a rationale be part of reporting?
Do highly targeted campaigns need to be part of some more comprehensive strategy to reach everyone? Should permittees have some benchmarks in terms of their population (e.g., reach X% of your population in 5 years)?
What is the right balance between targeting an audience narrowly to maximize campaign effectiveness versus meeting goals of the mandates to educate “the public�
How should cumulative and migration effects be factored in? Should audiences targeted change over time?
