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Awareness vs Action messages

(2 posts)
  • Started 1 year ago by sarahbruce
  • Latest reply from Laura Webb Smith
  1. How do we determine the right mix of Awareness messages and Action messages on a given issue?

    Awareness messages are more logically presented when awareness is low, but should they always be coupled with some Action message?

    At some point, once Awareness is high, should Action messages can become more dominant? What is a good threshold, and how do we know we've reached it?

    Posted 1 year ago #
  2. I think the awareness threshold would have to be pretty high before I would want to drop those spots. 85%?

    Posted 1 year ago #

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