Radio Outreach

CWEP Radio Campaigns

CWEP typically develops and alternates two radio spots – one “action” spot and one “awareness” spot – for each radio campaign. CWEP usually runs one radio campaign per fiscal year during the summer.

CLICK HERE for descriptions of CWEP radio spots and to listen to or download spots.

Summer 2007 CWEP Radio Campaign

CWEP evenly alternated "awareness" spots with "action" spots (regarding auto care) for the Summer 2007 Radio Campaign (June, 2007). Several versions of these were broadcast to reach different audiences via different radio stations. Click here for a list of radio spots.

Summer 2007 (FY2007) CWEP Radio Campaign Statistics [157 kB Adobe Acrobat file]

Summer 2006 CWEP Radio Campaign

CWEP evenly alternated "awareness" spots with "action" spots (regarding auto care) for the Summer 2006 Radio Campaign (July, 2006). Several versions of these were broadcast to reach different audiences via different radio stations. Click here for a list of radio spots.

Summer 2006 (FY2006) CWEP Radio Campaign Statistics [84 kB Adobe Acrobat file]

Summer 2005 CWEP Radio Campaign

CWEP evenly alternated “awareness” spots with “action” spots (regarding auto care) for the Summer 2005 Radio Campaign (August, 2005). Several spots were developed and broadcast to reach different audiences via different radio stations. Click here for a list of radio spots.

Summer 2005 (FY2005) CWEP Radio Campaign Statistics [80 kB Adobe Acrobat file]

Fall 2002 & Spring 2003 CWEP Radio Campaigns

CWEP ran two radio campaigns in Fall 2002 and Spring 2003 to cover radio activity for FY2002 and FY2003. Spots talked about fertilizing lawns and fixing oil leaks (copy/wording based on Washington State Dept. of Ecology television spots on the same subjects).

Fall 2002 & Spring 2003 (FY02 & FY03) CWEP Radio Campaign Statistics [44 kB Adobe Acrobat file]

Information about Media Statistics

Media campaigns are described by special statistics. For help understanding the terms in the campaign statistics summaries, check out these resources: