Television Spots and Descriptions

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TV Spot Description Source Ran in CWEP campaigns…

AWARENESS

Buffer Improvement
[1.7 mB .mov file]

 A friendly older neighbor instructs his ambitious friend on how to do less yard work and help the environment by growing trees between his yard and the creek.Ê Called a "stream buffer," these strips of plants and trees prevent pollutants from entering the creek and help the creek carry water without eroding. Original CWEP production Spring 2007

AWARENESS

Rubber Ducky
[2.2 mB .mov file]

 Shows different sources of stormwater pollution (such as litter, dog poop, and motor oil) turning into rubber duckies and flowing into waterways. They gather in larger and larger numbers until there are large patches of them floating in the ocean. Illustrates how stormwater becomes a problem because sources are so numerous and so widespread. Adapted from the City of San Diego Storm Water Pollution Prevention Program, with permission (CWEP customized tag) Spring 2005, Fall 2005

ACTION

Grass
[1.9 mB .mov file]

Leaves
[1.6 mB .mov file]

 Two 15-second “bookend” spots, one showing lawn clippings being blown and the other showing leaves being raked. Message is that lawn clippings and leaves should not be raked into storm drains. Video footage from City of Charlotte, NC, Storm Water Services, with permission. Audio portion is original CWEP material. Fall 2005

ACTION

Fertilizer
[4.6 mB .mov file]

 Shows a man walking over water dropping fertilizer beads. The spot makes the point that anything we put on the ground eventually ends up in our water. Adapted from State of Washington Department of Ecology, with permission (CWEP customized tag) Spring 2005

CWEP Partners may contact CWEP to obtain a copy of a spot for local broadcast or that features the name of a particular CWEP partner. Let us know how you plan to use it, and please credit us where applicable.

If you wish to adapt outreach materials for non-CWEP uses, please contact the source agency to request high-quality files, find out their policy on sharing outreach materials, and learn about applicable licensing agreements on the materials.

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